AMA ACADEMY PRE-EVENT WORKSHOP – 8:00 am

Shavonna Roberts Schreiber

Shavonna Roberts Schreiber

Executive Director of Marketing & Communications for IHS Markit, Inc.

How to Market the Most Important Brand: You
Pecan Room

Do you spend all your time marketing a company or client but leave no time to market yourself? Ever become tongue-tied when asked to articulate your value as a marketer? Struggle to write a killer headline for LinkedIn or other social profiles? You are not alone.

Join us for this pre-event session as Shavonnah Roberts Schreiber leads an Academy workshop devoted to how to overcome these common challenges marketers face when trying to position themselves and communicate their value.

During this workshop you will learn:

  • How to market yourself and your expertise, online and to your teammates and potential clients
  • How to adapt your “marketing speak” to language that translates to non-marketers and that clearly communicates value, action and results
  • How to earn and keep a seat at the decision-making table

Please note, this special workshop requires and additional and separate registration from Marketing Edge. Click here to reserve your seat! (You do not have to attend Marketing Edge to attend this workshop).

OPENING KEYNOTE SESSION – 9:00 am
Red Oak Ballroom

Kindra Hall

Kindra Hall

Champion Storyteller

Unbeatable Branding

This keynote teaches brands and marketers the single most important skill necessary to break free of the old-school, feature/benefit marketing and turn their story into marketing gold. Kindra builds a compelling psychological case for making the storytelling shift.

In today’s high-touch, content-rich, gone-viral environment, great branding requires more than taglines and flashy brochures. The strength of a brand is no longer measured by how well you can tell your customer who you are; the strength of your brand is measured by how well your customer can tell their network who you are and what you’re about. How do you get your customers talking? Give them a great story to tell.

This keynote gives attendees a blueprint for creating compelling, irresistible stories to enhance marketing messages of all types and across all industries. Even the most dry, data-driven companies have a story that will draw customers in and keep them coming back for more. Kindra teaches attendees the exact formula for finding, crafting and telling stories for maximum effect.

The result of this keynote is talented marketers who are equipped with the skills needed to compete in this new messaging playing field. The best story wins every time.

Learning Objectives

  • Understand the psychology behind strategic storytelling—to fully take advantage of it
  • Gain clarity on what a story actually is—a nuance lost in the sensationalism of the word
  • Learn how to access the unlimited supply of stories within each brand and individual
  • Discover the biggest storytelling mistake and how to avoid it
  • Walk through the 3 step process for crafting a perfect story
  • Study the anatomy of a fail-proof story to tell it perfectly every time
  • Determine the many opportunities for telling the stories for maximum results

BREAKOUT SESSION 1 – 10:15 am

Dan Tyre

Dan Tyre

HubSpot

This session brought to you by:

 

Welcome to the Inbound Revolution
Live Oak Room

Dan Tyre, Director at HubSpot, who takes you through an overview of the transition in buyer behavior over the last ten years and describes one of the most significant changes to impact business in the last five decades.  Tyre has spent millions of dollars on both traditional and digital marketing, and can explain the underlying fundamentals of inbound marketing, inbound sales and why this should be a priority for business leaders worldwide.

Welcome to the Inbound Revolution explains:

  • What is inbound marketing?
  • How is it different than traditional marketing?
  • What are the specific components of inbound marketing?
  • Which industries/companies have seen success with inbound marketing?
  • How do you get started with inbound marketing?
  • Updates to inbound marketing in 2017

 

 

Aimee Woodall

Aimee Woodall

The Black Sheep Agency

This session brought to you by:

30 One-Minute Lessons on Doing Business with Heart and a Backbone
Elm Room

We live in a time where a commitment to social good and achieving business success are deeply intertwined. Everything from an organization’s culture to their ability to recruit talented people to their bottom line are affected by how well they can balance purpose with profit. Aimee Woodall of the Black Sheep Agency will talk about finding that sweet spot between feelings and action that drives people to connect with ideas—and why leading with the heart takes a lot of courage. 

 

 

Aaron Eaves

Aaron Eaves

Marketing Refresh

This session brought to you by:

Search Strategy Fundamentals and Application
Pecan Room

Whether you are a large brand or a local business, everyone is looking to get ahead of the competition, and a well-executed SEO strategy enables your brand to grow organically. In this session we will talk about what SEO is and the fundamentals of how to execute an SEO strategy.

Key Takeaways include:

  • Tracking your website and what metrics to pay attention to
  • How to conduct keyword research
  • Onsite SEO best practices
  • Why the speed of your website matters
  • Reviews and reputation management
  • Useful tools to help you succeed

 

Glenn Taylor, MS, ACC

Glenn Taylor, MS, ACC

Professional Inspirator, Skybound Coaching & Training

This session brought to you by:

Professional Development Track: Get Heard, Noticed & Promoted
Magnolia A

How can you stand out? How do you become more influential? What would make you more promotable?  Explore these questions in a session focused on keys to advancing your marketing career.  Participants will review a set of core qualities and skills that can strengthen their personal leadership brand and career trajectory, and will walk away with some tangible ways to get into action.

 

COFFEE BREAK – 11:00 am

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BREAKOUT SESSION 2 – 11:15 am

Craig Koopersmith

Craig Koopersmith

CEO, Skyline Houston

This session brought to you by:

Get Out of the Director’s Chair and Sell Something!
Live Oak Room

For all the time, energy, and money you spend on trade shows, 80% of what attendees remember about your exhibit will be based on your booth staffers. Learn the booth staff skills that will produce greater results from all your trade show efforts.

 

Amy Rumpler

Amy Rumpler

Centro

 

The State of Social Video in 2017
Elm Room

Video is a key component of any paid or organic strategy for Social. Amy will discuss tactics to consider when building a video plan on Social Media, future industry trends to consider, and measurement metrics to review the success of your campaign.

 

Charles Alvarez

Charles Alvarez

Cornerstone Business Coaching

This session brought to you by:

Building Business with LinkedIn
Pecan Room

While it’s true that you’re sure to find job-posters and job-seekers on LinkedIn, it’s also a great place to cultivate leads and build business. During this session, we’ll talk through the tools available through LinkedIn to help you build a successful lead generation channel for your marketing and sales teams.

Michelle LeBlanc, Panel Moderator

Michelle LeBlanc, Panel Moderator

BlueSky Marketing

This session brought to you by:

Professional Development Panel
Magnolia A

Attend this panel for an engaging conversation about success at all stages of your career. We’ll tackle questions like: How do you manage work-life balance? What do you to to ensure your stay educated on latest trends/topics? How do you position yourself for growth in your current career? How do you know when to make a move to the “next best thing?”
Panelists include: Eric Melchor, Director of Marketing, Spark Energy; Penny Davis, Account Manager, TopSpot Internet Marketing; Deborah Buks, President, Ward; Steven Leeper, Founder, Matchstick.
Moderator: Michelle LeBlanc, Chief Marketing Strategist, BlueSky Marketing

 

 

 

 

LUNCH KEYNOTE SESSION – 12:00 pm
Red Oak Ballroom

Brought to you by:

Peter Coffee

Peter Coffee

VP Strategic Research, Salesforce

Marketing as Experience Design:
Creating compelling value in a world of connected customers

We’ve been “doing digital” long enough that there is now solid data on what merely creates smoke and noise, and on what delivers actual engagement — and with it, loyalty and advocacy and profitability. Peter Coffee of Salesforce brings his multi-industry, multi-national perspective from a decade at Forbes Magazine’s “World’s Most Innovative Company” to bear on what we can do — and what we must stop doing — to meet the unreasonable expectations of a planet of smartphoning communities.

 

BREAKOUT SESSION 3 – 1:30 pm

Lonnie Buchanan

Lonnie Buchanan

VP Sales, Choozle

Programmatic Advertising Crash Course
Live Oak Room

Did you know programmatic advertising is expected to grow by 31 percent in 2017? The numbers are compelling. And sure, you’d make the switch—if someone would first explain what it is. Lonnie will cover all the basics in this crash course. He’ll show you how programmatic advertising works, why brands and agencies are switching, and the first steps of launching programmatic advertising in-house.

Craig Lund

Craig Lund

President, Marketing Talent, Inc.

Mentored Career Acceleration
Elm Room

Mentorship is a hot topic that rolls off the tongue of almost every successful business leader.  Ultimately, finding the perfect match for a mentor can be a daunting task, especially if you don’t really know what makes a good mentor match.

Craig Lund is a marketing leader from the Toronto Chapter of AMA, and Co-Chairs one of the most successful external mentorship programs in North America,  AMA Mentor Exchange. With 8 years of success behind them, you will learn what makes a mentoring partnership work, and how to maximize the time you spend together whether you are wearing the mentor cap, or if you are the protege.

You can expect an active learning session – mentorship does not get preached from the pulpit.

If you are looking to accelerate your career, make a career transition, or trying to learn how to have balance between work and personal life, this session will give you the tools to either find your mentor, or become one.

Watch AMA Toronto’s video about how mentorship has transformed the careers of several mid level executives from organizations like Coke Cola, Microsoft, Toronto Blue Jays and WM. Wrigley Company (MARS).  https://www.youtube.com/watch?v=aUQsy9c01NU

Randy Webb

Randy Webb

Executive Director, Steven Stagner Sales Excellence Institute

This session brought to you by:

Navigating Corporate Politics and Effective Communication Skills
Part 1/2
Pecan Room

Ever wonder why some people seem to have more influence than others? Why they always seem to be in the right place at the right time when it comes to their career? Why they are sought out for their opinion? Why they are in the “inner circle” and “politically connected?” Learn the answer to these questions and much more in our workshop on Corporate Politics and Effective Communication Skills.

Bambi McCullough

Bambi McCullough

CEO, Chrysalis Partners

This session brought to you by:

Professional Development Track: An Overacheiver’s Guide to Work-Life Balance
Magnolia A

What would you say if I told you, “You can’t do it all!” You may fight back and assert that you can. In fact, many of us do. Yet we go day to day tackling a to-do list that never seems to be done. In this session, we’ll talk about what it looks like to take control of your time, and how you, and your team, can work together to have a healthy work-life balance without sacrificing excellence in either area.

 

COOKIE BREAK – 2:15 pm

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BREAKOUT SESSION 4 – 2:30 pm

Phillip Seawright

Phillip Seawright

Executive Partner, Future Point of View

This session brought to you by:

Professional Development Track:
High Beam Leadership
Magnolia A

Leaders who see the future most accurately are the ones who will be most successful because they will be able to make the proper investments in that future. We call these “high beam leaders,” and everyone has the ability to become one. This course teaches the FPOV High Beam Process. This is a five-step system that is done once a year in order to create a consistent future view for an organization. This view is turned into action steps and investments that assure an organization can reach its goals for years to come. In addition, we discuss some of the more powerful future trends organizations will face over the next three to five years.

Attendees will learn:

  • How to identify trends in your industry that will be impactful
  • How to create a view of the future in your industry
  • An understanding of the concept of rivers of information and how to develop your own robust rivers of information
  • How to create a blueprint to guide your organization into your view of the future and seize opportunities for growth
  • Ways to communicate this vision with employees/staff/co-workers to inspire and motivate the whole organization
Gavin Marks

Gavin Marks

Principal & VP of Digital Advertising, Decode Digital

 

 

Digital Marketing Strategy: What you Really Need to Know
Live Oak Room

Trying to keep up with the latest digital marketing trends and technology can leave you feeling dazed and confused. There are too many vendors and products, and simply not enough time in the day to manage and understand it all. It’s time to simplify the game. In this breakout session, Gavin will discuss on strategy and planning, creative development, and campaign analytics and optimizations. You’ll leave this session with a handful of digital marketing strategies that not only work but are easy to implement. Get ready for a lively and educational session.

Maggie Seeliger

Maggie Seeliger

SVP Strategy & Marketing - Oil & Gas, SNC-Lavalin

 

 

Building A Strategic Marketing Function
Elm Room

In this session learn how to be seen as a strategic partner in the business, and what it takes to get there. Many marketers aim to have a seat at the table with other business leaders and be part of the strategy conversation. Unfortunately, however, marketing can often get diminished to communications tactics and deliverables, especially in a B2B environment. Building a strategic marketing function means stepping beyond marketing communications into strategy and analytics, and developing your executive presence and business acumen.

Randy Webb

Randy Webb

Executive Director, Steven Stagner Sales Excellence Institute

This session brought to you by:

Navigating Corporate Politics and Effective Communication Skills
Part 2/2
Pecan Room

Ever wonder why some people seem to have more influence than others? Why they always seem to be in the right place at the right time when it comes to their career? Why they are sought out for their opinion? Why they are in the “inner circle” and “politically connected?” Learn the answer to these questions and much more in our workshop on Corporate Politics and Effective Communication Skills.

CLOSING KEYNOTE SESSION – 3:30 pm
Red Oak Ballroom

Brought to you by:

 

Mica May

Mica May

CEO May Designs

Mica May is the Founder and CEO of May Designs. May Designs is a lifestyle brand selling beautiful, customizable things that make every day a little more lovely. The flagship product is the May Book, a simple notebook that can be customized to reflect each customer’s style; it lays flat and fits nicely in your purse. This idea came about by accident when design clients began taking notice of the signature notebooks that Mica brought to meetings. She capitalized on the momentum of interest and switched her focus from graphic design to perfecting a physical product. Some grassroots PR effort landed a feature on Good Morning America which catapulted her tiny hobby into a national brand. May Designs has now been featured by Good Morning America, The Today Show, Real Simple and was named one of Oprah’s Favorite Things. Mica is excited to see May Designs grow and expand into new product lines and markets, while always striving to find the perfect balance between running a business, and being a wife to her husband and mother of her three young kids. The May Designs studio is proud to call Austin, TX it’s home.

HAPPY HOUR – 4:15 pm

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