ME 2018 Schedule

Marketing Edge 2018 Schedule

7:30-8:30 am
Bonus Workshop with Robert Rose

There is an additional cost for this session. Workshop information, pricing and registration will open soon.

 

8:30 am
Registration/Networking

Register, grab a cup of coffee and enjoy a light continental breakfast.
Red Oak A

 

9:00 am
Opening Session with Keynote, Robert Rose

Here’s a taste of what you can expect from Robert Rose at ME2018: https://vimeo.com/214253703

 

Robert Rose

Content Marketing and Customer Experience Expert, Keynote Speaker, Bestselling Author, Founder Of Strategic Consultancy

10:00 am
Breakout Session #1

 

Magnolia A
How to Increase Recall, Response, and Revenue with Neuromarketing

 

Nancy Harhut

Marketing Creative + Behavioral Science

Live Oak
Mastering B2B Search

 

Danny Gavin

Founder, Chief Strategist at Optidge

Elm Room
Houston Exponential – Marketing Houston to Technology Companies

An interview with Russ Capper, conducted by Karen Love

 

10:45 am
Coffee Break

 

11:00 am
Breakout Session #2

 

9:00 am
Content Marketing Workshop with Robert Rose

This session is limited to the first 40 people to register.*
$40 for AMA Members
$55 for Non-Members
*Pricing is in addition to your Marketing Edge Registration fee. Select the optional workshop code at checkout.

 

Robert Rose

Content Marketing and Customer Experience Expert, Keynote Speaker, Bestselling Author, Founder Of Strategic Consultancy

Magnolia A
Why Everything is Marketing and Everyone is a Marketer

 

Kate Nilsen

Digital Marketing Strategist & Social Media Advertising Director at Blue Sky Marketing

Live Oak
Social Media: Do you Have to Pay to Play?

 

Lauron Sonnier

Business Development Consultant, Author: Think Like a Marketer: What it Really Takes to Stand Out from the Crowd, the Clutter, and the Competition

11:45 am
Break

 

12:00 pm
Lunch Session

 

Sponsored By
12:30 pm
Lunch Keynote Session with Jenny Halasz

Read some of Jenny’s work on Search Engine Land and Search Engine Journal.

 

Jenny Halasz

President and Founder of JLH Marketing. Author for Search Engine Land and Search Engine Journal.

1:30 pm
Breakout Session #3

 

Magnolia A
Be the Hero – The Journey of Your Brand Story

 

Tim Earnhart

Founder, CEO of Werkshop Branding

Live Oak
Connected TV and How to Buy It

 

Ryan Manchee

VP, Media Innovations + Technology at Centro

2:15 pm
Cookie Break

 

Sponsored By:

Brookwoods Group

2:30 pm
Breakout Session #4

 

Magnolia
How to Conduct a Brand Audit

 

Jonathan Lack

Principal, ROI Ventures

Elm Room
Visual Storytelling/Art Directing 101

 

Nathan Lindstrom

Photographer, Owner Nathan Lindstrom Photography

3:15 pm
Break

 

3:30 pm
Closing Keynote Session and Happy Hour

 

3:30
Rage and Red Vests: A Hurricane Harvey Story

Hurricane Harvey pummeled the Gulf Coast and devastated Houston neighborhoods in late August 2017, leaving thousands of families displaced and tragic deaths in its wake. Although the men and women of the American Red Cross were there from the beginning–working with local partners to provide services including 435,000 overnight shelter stays and 4.5 million meals and snacks—the organization faced considerable challenges in the court of public opinion. Was it fair? Did it matter? What is the Red Cross doing today to help our city recover from one of the greatest natural disasters in history? MaryJane Mudd, former Communications Officer for the American Red Cross of the Texas Gulf Coast, led local Disaster Public Affairs during Hurricane Harvey, working closely with the national office and alongside a team of communications experts from around the country. During this keynote, she will share her own story of Houston’s resilience in the face of crisis and lessons learned in reputation management.

 

MaryJane Mudd

Corporate Affairs Consultant

Top Three Reasons to Attend Marketing Edge:

  1. Prime Networking. This event has networking like no other. Meet like-minded professionals to broaden your network.
  2. Education. Unique learning environment with top speakers that will help you to stay abreast of the top trends in our industry.
  3. Value. If you attend only one marketing event this year, MarketingEDGE 2017 is  one of the most extensive and diverse educational programs for the cost. It offers programming that allows you to gain new skills and knowledge to enhance your expertise as a marketing professional.

Content for Everyone

Who should attend?

Marketing Edge offers applicable, hands-on, and inspiring marketing content for everyone–from entry level to the c-suite.

  • Marketing professionals
  • Small business owners
  • Market researchers
  • Marketing analysts
  • Creatives
  • Agencies
  • Anyone interested in becoming a marketing leader!