MARKETING EDGE 2017: SPEAKERS

2017 Keynote Speakers

Kindra Hall

Kindra Hall

Columnist, Author, National Champion Storyteller

Kindra is an award-winning columnist, author, and national champion storyteller. As a former Director of Marketing and VP of Sales, Kindra discovered the most effective method for capturing attention and increasing revenue—great storytelling. Kindra’s work has been featured in SUCCESS Magazine and behind the scenes in New York Times best selling books. A former board member of the National Storytelling Network, and with a Masters’ Degree in Org Comm & Management, Kindra now teaches innovative brands and executives to close more sales, become better leaders and blow up brands with the irresistible power of strategic storytelling.

 

Peter Coffee

Peter Coffee

VP Strategic Research, Salesforce

Peter Coffee, Vice President for Strategic Research at Salesforce, has been with the company for ten years. He collaborates with customer and partner teams on innovation cultures and practices, including exploration of connected product and “big data” opportunities. Before his preceding 18 years as an IT industry analyst with Ziff-Davis Publishing, primarily at eWEEK, he was the first Manager for Desktop Computing Planning at The Aerospace Corporation (where he also worked in space-asset applications of AI techniques). Before that, he held various project management roles with Exxon in locations ranging from the Gulf of Mexico to Alaska’s Beaufort Sea. Peter received his engineering degree from MIT in 1978 and an MBA from Pepperdine University in 1985; he has authored two books and held various college faculty appointments, while also lecturing at Stanford, CalTech, Harvard Business School, and MIT’s Sloan School of Management.

Mica May

Mica May

CEO May Designs

Mica May is the Founder and CEO of May Designs. May Designs is a lifestyle brand selling beautiful, customizable things that make every day a little more lovely. The flagship product is the May Book, a simple notebook that can be customized to reflect each customer’s style; it lays flat and fits nicely in your purse. This idea came about by accident when design clients began taking notice of the signature notebooks that Mica brought to meetings. She capitalized on the momentum of interest and switched her focus from graphic design to perfecting a physical product. Some grassroots PR effort landed a feature on Good Morning America which catapulted her tiny hobby into a national brand. May Designs has now been featured by Good Morning America, The Today Show, Real Simple and was named one of Oprah’s Favorite Things. Mica is excited to see May Designs grow and expand into new product lines and markets, while always striving to find the perfect balance between running a business, and being a wife to her husband and mother of her three young kids. The May Designs studio is proud to call Austin, TX it’s home.

2017 Breakout Session Speakers

More speakers coming soon!

Dan Tyre

Dan Tyre

HubSpot

Dan Tyre joined HubSpot as a member of the original team in May of 2007 as the first salesperson for the company.  Since then, he has held various positions in sales, sales management, recruiting, training, and expansion of the HubSpot sales team as it has grown from a 10 person start up to $300M+ annual revenue & more than 275 high-performing sales professionals. HubSpot is now sold in 120  countries throughout the world.

Along the way, Dan worked in the Small Business Division, the Agency Partner Program, HubSpot International & HubSpot for Start Ups, helping early-stage entrepreneurs adopt inbound sales & marketing technology and processes to scale.

Dan is an authority on inbound marketing and sales and has become a regular speaker, blog writer, mentor and coach for those who want to harness of the power of inbound marketing to improve their bottom line. Dan believes that the chief component of success— be it personal or professional— is having the right attitude. He delivers weekly high-energy lectures on attitude to HubSpotters and business groups around the nation.

 

Gavin Marks

Gavin Marks

Principal and VP of Digital Advertising, Decode Digital

Gavin leads business development efforts and manages the digital advertising department at Decode Digital, bringing over a decade of experience planning, managing, and optimizing digital ad campaigns. Best Western, Dell, American Greetings, and Waste Management are just a few of the national brands he has supported, managing national digital media campaigns with budgets in excess of $10 million. His ability to break down complex data analytics and translate the findings into actionable campaign strategies helps clients maximize their digital marketing dollars.Principal and VP of Digital Advertising, Decode Digital

 

Glenn Taylor, MS, ACC

Glenn Taylor, MS, ACC

Professional Inspirator, Skybound Coaching & Training

Glenn Taylor is passionate about inspiring others to release their full potential.  A “professional inspirator,” he works as a certified coach, trainer, and teacher to support individuals and organizations in the realms of leadership, career development and team performance.

Prior to establishing his own firm, SKYBOUND Coaching & Training, he served as Chief Marketing Officer for the Houston Symphony.  Glenn has his masters in Organization Development and Leadership, and is a credentialed coach through the International Coach Federation (ICF).  He works as a leadership coach and/or teacher for Rice University, Vanderbilt University and University of Houston.

Aimee Woodall

Aimee Woodall

The Black Sheep Agency

Aimee Woodall leads The Black Sheep Agency, a cause-driven brand strategy firm that works with impactful companies and organizations to activate communities around things that matter. A tireless advocate for social change and a firm believer in the power of creativity to solve any problem, Aimee focuses her company’s efforts solely on impact—serving nonprofits, civic organizations and for-profit companies who prioritize social responsibility and balance purpose with profit. A founding member of The Creative Alliance, her clients include the Obama Administration, The CW Network, NRG, BakerRipley, Harris Health and grassroots causes across the nation. 

Craig Koopersmith

Craig Koopersmith

CEO, Skyline Houston

Craig has traveled a long and winding road from his beginnings as a Petrophysical Engineer with Shell Oil to CEO/Owner of Skyline Displays of Houston and Founder of ExhibitPower. He’s had experience in Technical Sales and Management in the oilfield, from frontier exploration to recycling of hazardous refinery waste.   He holds BS, MS and MBA degrees, and two patents for recycling of hazardous refinery wastes. Since the purchase of Skyline Displays of Houston in 2000, he has assembled a talented team of professionals supporting the marketing needs of thousands of Houston based clients, from sole proprietors to Fortune 100 companies, resulting in a #2 ranking among more than 100 Skyline Dealers worldwide . Through Skyline’s free “How – To” seminars on a broad range of Trade Show topics, Craig has trained nearly 3,000 Houstonians to optimize their trade show experience.  Personally, Craig enjoys sailing his schooner Kai Kanani in the Caribbean, and playing competitive tennis.  He has raised more than $50,000 for Multiple Sclerosis research in his eight MS150 bicycle rides from Houston to Austin.  In conjunction with the American Advertising Federation of Houston, he founded the Skyline Displays of Houston Graphic Arts Scholarship Fund, recognizing top students in graphic design.

Lonnie Buchanan

Lonnie Buchanan

VP Sales, Choozle

Lonnie Buchanan, VP of Sales for Choozle, is a seasoned digital media executive with rapidly growing startups such as Specific Media, Rocket Fuel and Choozle.  At Choozle Lonnie focuses on the development and implementation of customized media strategies to help customers to achieve their digital marketing goals.

Craig Lund

Craig Lund

President, Marketing Talent, Inc.

Craig Lund is a marketing and business development professional specialized in selling to the C-suite marketer. Having launched three businesses in the past 8 years in the Canadian & US Market for both Canadian based and Global B2B companies in media, consulting and marketing resource management, he has developed an affinity and passion for connecting the dots for the marketing community.

As President of Marketing Talent Inc. Craig provides leadership for the Canadian and the US operations, where he helps Fortune 500 companies manage their marketing resources utilizing an innovative approach of leveraging interim and permanent staffing solutions . He is a Past President of the American Marketing Association’s Toronto Chapter where he oversaw the development of programs to give AMA members C Leader access and to help unite the Toronto and Canadian marketing community. This role includes his role as the Co-Chair of AMA Toronto– Mentor Exchange, and somewhere in his schedule of work and volunteering, he writes a career development column for Marketing Magazine.

In his free time Craig is an avid water polo player, cyclist and CrossFit enthusiast – which allows him to enjoy cooking and entertaining friends and family… with a glass or two of fine wine of course!

Phillip Seawright

Phillip Seawright

Executive Partner, Future Point of View

Phillip Seawright is a technology strategy expert in IT Business Relationship Management, Program Management Governance, Agile Software Delivery, and ITIL and IT Service Management. He has 15 years of experience working in Silicon Valley where he provided strategic technology advisory services to enterprises. He is currently an executive partner at technology strategy consulting firm, Future Point of View.

Phillip has advised clients across industries to modernize IT processes, adjust technology organization and spending priorities to leverage newer technologies, and improve the engagement between IT and business.  Phillip was previously an IT leader at eBay Inc. in platforms such as enterprise collaboration, content management, cloud, mobile, integration, case management, and eDiscovery.

 

Aaron Eaves

Aaron Eaves

Director of Search Marketing, Marketing Refresh

Aaron Eaves is the Director of Search Marketing for Houston digital agency, Marketing Refresh whose objective is helping small and medium-sized businesses market in the same league as companies with millions in their marketing budgets. With almost a decade of experience helping organizations increase their search engine rankings, he enjoys enabling businesses to be well represented online, and giving them the tools they need to drive targeted traffic.

Aaron is also the founder of a local digital marketing group in Houston, SearchHOU, where marketing professionals meet monthly to share knowledge, experiments and tactics.

When he’s not geeking out over all things marketing related you can find him at a soccer match, playing bass guitar and adventuring with his wife.

 

Maggie Seeliger

Maggie Seeliger

SVP Strategy & Marketing – Oil & Gas, SNC-Lavalin

Maggie is Senior Vice President, Strategy & Marketing, Oil & Gas for SNC-Lavalin, one of the world’s leading global engineering and construction companies with more than 50,000 employees worldwide. In her role she is responsible for strategic planning, market and competitive analysis, and marketing strategy, for the SNC-Lavalin oil and gas business globally.

Maggie previously served in strategy and marketing management roles at companies including KBR, Halliburton and Valerus and has received numerous awards for excellence in marketing.  Maggie also served as Board President of the American Marketing Association Houston chapter, on the Board of the Women’s Energy Network, chairs the Society of Petroleum Engineers Women’s Committee and the Ellevate Network Dubai Board of Directors.

Maggie has a BA from the University of Iowa with a double major in English and secondary education, and a MBA from the University of Texas – Dallas.

 

Randy Webb

Randy Webb

Executive Director, Steven Stagner Sales Excellence Institute

Mr. Webb has over 28 years of business experience in sales, marketing and senior management.  He earned his undergraduate degree from Florida State University and an MBA with honors from the University of Houston. He worked with Dial Corporation for the first 15 years of his career, and at age 29 was the youngest corporate officer in the history of the company. After, he joined M&M/Mars as Vice President of Sales and in 1991 was appointed as the President of Uncle Ben’s, Inc., the food division of Mars.

Since retirement, Mr. Webb has been an Executive Professor teaching Sales Management, Key Account Selling and Corporate Politics at the University of Houston Bauer College of Business.  He also serves as the Executive Director of the Steven Stagner Sales Excellence Institute.

Mr. Webb also does executive coaching, consulting, corporate speaking, and executive education. His areas of expertise include Sales Management, Key Account Selling, Marketing, and Leadership.

 

Penny Davis

Penny Davis

Account Manager, TopSpot Internet Marketing

Penny Davis earned her B.A. with majors in Visual Art & Art History from Duke University in 2008 and her MBA from University of Houston in 2011. She helped UH win the Google Online Marketing Challenge in 2011, beating out 4,500 teams in a worldwide online marketing & AdWords competition. Leveraging this experience, Penny has been at TopSpot Internet Marketing Solutions for six years. She is now the Enterprise Paid Search Account Manager and works with the agency’s largest advertisers to drive leads from online advertising platforms such as Google, Bing, YouTube, LinkedIn, and Facebook.

 

Eric Melchor

Eric Melchor

Director Marketing, Spark Energy

Eric leads the marketing team for Spark Energy, a nationwide retail energy services company serving residential and commercial customers from Texas to New Jersey with electricity and natural gas. As director, Eric implements an all-encompassing approach to setting a marketing roadmap starting with an assessment of consumer & market trends then prioritizing a list of marketing initiatives based on benefits, cost and ease of implementation.

He’s also the founder of Fly Movement – the first kids’ health program that provides students an opportunity to reach a fitness goal through fun, rewarding team competition using fitness trackers. As a result, they learn how to develop goal setting habits, their fitness activity increases, and they establish a positive feeling towards physical activity.

 

Charles Alvarez

Charles Alvarez

Certified Business Coach, Cornerstone Business Coaching

Charles started his career as Management Consultant for Andersen Consulting (now Accenture).  During his 6 years at Andersen, Charles worked with Fortune 500 energy companies such as Dynegy, Torch Energy, Shell, El Paso, Western Gas Resources, and Chesapeake. After a successful tenure at Andersen Consulting, Charles started a financial consulting practice through Smith Barney and UBS.  He grew the business from no clients and no revenue to a thriving business that generated over $1 million per year in revenue within 8 years.  With 9 years in financial services, Charles turned his attention back to his first love – business consulting.  Focusing his passion towards entrepreneurs, he became a Certified Small Business Coach through Focal Point International.  Charles works with business owners to deliver the freedom and joy they dreamt about when they first got into business.  Using the same consultative and educational approach that brought him success throughout his career, he delivers value and expertise to his clients, allowing them to scale and grow.  Charles uses his management consulting and business development experience to “franchise” his clients’ businesses by implementing marketing, sales, and productivity strategies and tactics.

Charles and his team at Cornerstone Growth Solutions work with business owners and sales teams to increase their sales by 25 to 30 percent over a 6 to 12 month period, guaranteed.  The guarantee is simple:  if they do not deliver the expected sales results, they will simply return the investment.

Deborah Buks

Deborah Buks

President/Owner, Ward

Recognized internationally in 2015 by PR News as one of the Top 70 Women in PR, Deborah Buks, founder and president of Ward and its sister company OnwardU, has caused communication for 35+ years for local, national and international clients in myriad industries. Following early-career stints at large agencies and her journey with Sarcoma, Deborah has built Ward to be a boutique by design, strictly managed for joy, which has proved to be the genesis of the firm’s prosperity and tenured team.  As much as she enjoys her work, her greatest delight in life is being Mom to her two beautiful sons, Joseph and Isaac.

Steven Leepers

Steven Leepers

Founder, Matchstick

Steven Leeper, founder and owner of Matchstick, spent the last 12 years in the marketing, creative and recruiting fields. From evaluating creative work and developing strategies at TM Advertising Agency to serving as VP of client services in the recruiting world, Steven has a unique understanding of the intricacies that come with finding and attracting the best marketing talent. Through his experience and leadership on the American Marketing Association (Houston Chapter) board, Steven has built an extensive contact throughout the Houston market and beyond.