SCHEDULE

For a list of topics, please visit the speaker page.

Registration and Breakfast

Welcome Remarks

Opening Keynote Presentation: Liza Adams
When Your Customers Change Faster Than Your Marketing  

Networking Break

Spark Presentation 1: Aaron Pomerantz
Cruise Control, Not Copilot – The Psychology and Practice of Responsible AI

Spark Presentation 2: Haddie Djemal
Story as a Strategy: The Marketer’s Edge in an AI World 

Spark Presentation 3: Danny Gavin
AI Without the Hype: Building a Culture of Quick Wins

Spark Presentation 4: Heather Hernandez
You & AI: Creating Personalized Event Experiences

Lunch

Panel Discussion: Earned, Not Automated
Moderator: Rolando Rodriguez, TRILL Multicultural
Panelist: Chief Johnson, PUMA
Panelist: Marissa Saenz, Rukaz Kultura
Panelist: Paulina Lopez, Foot Locker
Panelist: Andrea Gamboa, La Familia Experiential and Management

Keynote Presentation: Dr. Nadia Morozova
Human-Centricity as an Enabler of High Data Quality for AI

Keynote Presentation: Jim Sowden
The Infinity Machine: How AR is Bringing Meaning to AI for Brands

Fireside Chat: Donkeeboy and Donkeymom
Moderator: Edgardo de la Garza, DLG Research

Breakout Discussions
Haddie Djemal, From Story to Soundbite
Aaron Pomerantz, From Vision to Variables: Defining Success like a Scientist
Dr. Nadia Morozova, Success beyond the algorithm in your marketing organization

Closing Keynote: Kathleen Perley
Agentic AI: Why Marketers Are Built to Lead the Next Wave

Happy Hour