Tanu is a global brand builder and strategic marketer with over 15 years of expertise in both established and emerging markets across the US, EMEA, and India. With a track record spanning the consumer-packaged goods (CPG), durable goods, luxury, and hospitality verticals, Tanu is driven by her unwavering passion for harnessing brand purpose to fuel innovation and foster genuine emotional connections with consumers.

Reporting directly to the CEO, Tanu is currently the Vice President Marketing & Innovation at ALEN USA, a hyper-growth division of the global CPG leader GRUPO ALEN. Her top achievements here have been building a strong portfolio of brands, a strong marketing team and enterprise capabilities, to double the size of the business in the last 5 years.

Prior to her current role, Tanu worked with iconic brands like Kohler, Maytag, and Whirlpool. Here, she elevated commodity categories into coveted lifestyle brands through a winning combination of award-winning product design, trailblazing innovation, and immersive experiential marketing campaigns.

Tanu’s career commenced at Whirlpool North America, where she embarked on an eight-year journey that encompassed diverse roles in marketing and product development, including an enriching expatriate experience in Italy. Complementing her hands-on experience, Tanu holds an MBA degree from Rice University in Houston.

Beyond her professional accomplishments, Tanu is an ardent advocate for community-building initiatives that empower individuals to thrive. As a sought-after public speaker, she shares her insights on launching and scaling challenger brands and carving a distinctive niche in crowded markets through innovative marketing strategies. Drawing from her unique perspective as an Indian woman living in the United States and working for a Mexican company (AlEn), Tanu also offers invaluable guidance on navigating the intricacies of multicultural work environments and market landscapes.

Outside of work Tanu is a dedicated globetrotter and an enthusiastic connoisseur of culinary delights. She currently resides in Houston with her loving family, including her husband, son, and her faithful canine companion Enzo.

With a rich tapestry of experiences spanning a decade, Jazmin Thadani is a seasoned marketer, distinguished for pioneering innovative strategies in the rapidly evolving digital landscape. Currently steering the helm as the Growth Lead at TikTok, Jazmin collaborates with leading agencies to amplify their TikTok presence, successfully onboarding and scaling their impact on the global platform.

Before this transformative role at TikTok, Jazmin honed her expertise across diverse environments—from dynamic ad agencies to agile startups. One of the pivotal moments of her journey was when she imparted knowledge as an instructor at Rice University. There, she didn’t just teach; she inspired, earning the accolade for the highest overall metrics for the digital marketing cohort. This flair for education extended into the entrepreneurial realm, with Jazmin founding a digital marketing consultancy that empowers businesses with strategies tailored for the modern consumer.