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Mohammed Anwar

President and CEO

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Chris Pitre

Vice President at Culture+

Good Humans. Better Brands.

We talk about the marketing, but rarely discuss the team behind the marketing. What makes a high-performing marketing team, whether it’s internal, agency, or a mix? This session dives deeper into what shapes high-performing culture, unleashing teams to push their creativity and collaboration sustainably. Marketing leaders and contributors will learn how they can create a workplace where everyone belongs, resilience lives, and success is sustained.

Attendees will learn how 6 key behaviors can build into relationships, systems, processes, and policies that enable high-performing teams and sustainable results. Through empathetic storytelling and our vulnerability, leaders from Softway and co-authors of the Wall Street Journal bestseller Love as a Business Strategy will leave attendees with quick wins and long-term strategies to strengthen their culture.

In this engaging session, we will:

  • Provide marketing leaders and contributors with a real world framework for strengthening culture
  • Share tactics that can improve the employee experience (and work) regardless of budget, team size, or industry
  • Give examples and stories that support theoretical concepts around culture
  • Offer results that prove how culture impacts the bottom line, including tools that business leaders can get to support their own culture transformation

Mohammed's Bio

Mohammad is the President and CEO of Softway and Culture+, co-host of Love As A Business Strategy podcast, WSJ Best Selling Author of ‘Love
as a Business Strategy: Resilience, Belonging and Success,’ speaker, and a member of Forbes Business Council.

Mohammad founded Softway in 2003 and has grown it to a Business-to-Employee solutions company that focuses on bringing technology solutions to others by building high performing teams to build solutions that speak to the human needs of your workforce. In 2021, he formed Culture+ as a standalone organization that provides Culture-as-a-Service to transform behaviors of employees and leaders – creating high-performing teams capable of achieving any business outcome.

Mohammad lives in Sugar Land, Texas with his amazing wife Yulia, a five-time Olympic medalist in diving from Russia, and his beautiful children, Sufia and Moshin. In his spare time, he enjoys fitness, watching college sports, and butchering American idioms.

Chris' Bio

Chris Pitre is Vice President at Culture+ and Softway, co-creator and facilitator of Seneca Leaders, co-host of Love As A Business Strategy podcast, and WSJ Best Selling Author of ‘Love as a Business Strategy,’ He manages the company culture and works to ensure that all projects, interactions, and deliverables reflect the company’s human-first approach.

Chris is a student of the world and enjoys anthropology, history, travel, and culinary experiences. His interests in global cultures naturally led him to travel around the world co-leading change management and leadership through Seneca, Softway’s workplace culture program.

Chris is a native Houstonian who loves everything Beyoncé. He has a B.A. in Business Administration from The George Washington University in Washington, D.C.

Event Marketing Panel: THE FUTURE OF THE EVENTS

Learn how the events industry has changed since 2020 and how event leaders have helped one of the industries hardest hit by COVID thrive in a new era.

Kerri's Bio

 Kerri has over 16 years of event and meeting planning experience, 8 years of corporate business development, 8 years of experience in marketing and outreach and over 12 years of experience in media materials development & design. 

Kerri joined the Bank of America Tower management team in September of 2019 as the Experience Manager of the building to create and build a new tenant experience program that had not yet existed in the Houston market. Kerri and the Transwestern property team worked alongside one another to create a synergistic approach to enhance the Transwestern customer service experience for the tenants of the building. The tenant engagement program has consisted of hosting weekly treats, customized fitness classes, workshops, self-defense classes, elevated monthly themed & stylized happy hours, brunches, and large-scale events spaced throughout the year. 

Kerri has built and customized three building apps for Bank of America Tower including providing integral feedback to HQO on how to optimize and enhance their app platform that has now become a national roll out for them. 

Programming creation at Bank of America tower has also been extended into our tunnel level food hall, Understory, where she has created open to the public activations to enhance the space and draw the public in to purchase from the building’s retailers. These events have been carefully curated to include partnerships with the neighboring Arts District, providing new and exciting cultural experiences for guests, as well as community outreach opportunities for guests and tenants of the building to give back to those less fortunate. With these initiatives, she has built a community hub for visitors of downtown. 

Dorita's Bio

Dorita Hatchett is the founder, owner, and lead consultant of D.L. Hatchett & Associates, LLC. The company is more than an event planning service, but the solution, as an accomplished provider of strategic planning, implementation, and the execution of small to large-scale events
with superior business support offerings that include integrated project and staff
manager coordinating and scheduling to mitigate unforeseen circumstances and
resolve complex problems. D.L. Hatchett & Associates provides a keen and hands-on approach to business support, event management, and consultation services for clients in various industries including corporations and nonprofits. With vast expertise, insight, and skills in managing national events, the company’s methods and practices are proven effective in fundraising and profit increase and strengthening an organization’s prestige and community presence. With over 30 years of experience in Community Engagement, Dorita’s acumen
and skillset have gained the attention of the NCAA. She currently serves as the
Senior Director of Community Relations for the 2023 NCAA Men’s Final Four Houston Local Organizing Committee (HLOC). In this leadership role, she works alongside the NCAA to leave a lasting and positive impact on the Greater Houston community through their projects that include the NCAA Read to the Final Four and the Men’s Final Four Legacy Project. In addition to founding D.L. Hatchett &
Associates and her leadership in the NCAA, other highlights in her career include programming, planning, training, and implementing community initiatives
for Superbowl LVI, Harris County Flood Control District, Radio One Houston, and
the $947M METRO Rail Expansion along Capitol and Rusk in Downtown Houston.
Dorita is the 2022-2023 President of the International Live Event Association(ILEA)
Houston Chapter, an Executive Committee member of the Epsilon Phi Chapter of Iota
Phi Lambda Sorority, Inc., a Business and Professional Sorority, and is a graduate of
Leadership Houston Class XL.

Sara's Bio

Using my experience, problem solving skills, and curiosity about the world, I help people that are planning meetings and events create unique experiences that their guests will remember while fulfilling the purposes and goals planners have.

After 19 years in the event and hospitality industry, I wanted to be able to support my clients without the constraints of a job description. I also wanted to form relationships with my clients, colleagues, and partners on my own terms, without the invisible walls sometimes built by well-meaning employers.

⭐️ Accomplished and certified professional with a diverse background in project management, event and destination management, hotel site selection & festival direction spanning a career of over 19 years!
⭐️ Consistently recognized for achievement in performance, winning National NACE ONE award for event design and execution in summer 2019, The Keep Houston Beautiful Mayor’s Proud Partner Award on behalf of Earth Day Houston in 2015, and several other honorable designations on behalf of clients.

Heather's Bio

Heather Hernandez is a Senior Account Manager on the Third-Party Partnerships Team at Cvent, Inc. She cultivated a multi-faceted career in the hospitality industry that ultimately led her to Cvent just over a year ago. After graduating from Texas A&M University with a BBA in Marketing, through happenstance she landed a position at the then brand new downtown convention hotel in Houston and the rest is history as they say. Heather has worked in hotel sales and operations, convention center sales, CVB city wide sales for the 4th largest city in the US and has overseen event sales and operations for a Texas-based restaurant management group. Over the years, she has held leadership positions with the Meeting Professionals International Houston Area Chapter and the Fort Bend Junior Service League, has been actively involved with the Executive Women International Houston Chapter, and she still supports her high school alma mater St. Agnes Academy as an Alumni Class Agent. Heather is a born and bred Houstonian who lives just south of Houston in Fort Bend County with her husband, 3-year-old son and two rescue dogs.


Steven's Bio

A veteran of broadcast, digital, and print media, editor Steven Devadanam directs CultureMap Houston’s daily content and also covers news, society, sports, arts, entertainment, fashion, and celebrity interviews.

His work most recently took him to Los Angeles, where he was the main writer for NFL Network’s flagship show, NFL GameDay Morning. He has also directed content or written for CNN, Village Voice Media (where he served as columnist at Houston Press), New York Daily News, and Modern Luxury Media, where he was editor of Houston’s first men’s magazine.

Passionate about promoting Houston as the next great global city, he also co-hosts and co-produces the weekly CultureMap television and streaming segment on ABC13.

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Kerri Childress

Experience Manager


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Dorita Hatchett

Founder, Owner & Lead Consultant, D.L. Hatchett & Associates, LLC


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Sara Heald

Sara in the City, LLC


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Heather Hernandez

Senior Account Manager


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Steven Devadanam

CultureMap Houston



In this session, you will learn how our leaders in the Healthcare industry obtain their data without compromising privacy, analyze it, and deliver a message that impacts.

Andrea's Bio

Andrea Apple has two decades of experience in marketing and advertising in the health care industry, serving in various marketing roles at the nationally-ranked Houston Methodist Hospital System for the past 12 years.

Andrea is responsible for overseeing marketing and communication strategies for seven Houston Methodist hospitals. In this role, she is responsible for strengthening brand health in key markets and developing the marketing strategy for a new hospital in Cypress.

Prior to her current role, she served as a director of service line marketing at Houston Methodist. She was responsible for branding and marketing strategies for five key service lines (cancer, orthopedics, heart, neurology, and bariatric surgery) at the local and national level.  

Andrea’s career experience also includes working at a Houston-based startup health care company (eCardio Diagnostics), the media industry (Houston Press) and adjunct teaching at University of Houston and Lone Star College.

 Andrea holds a Bachelor of Arts in Advertising from the University of Texas at Austin and a Master of Arts from University of Houston in Mass Communications.

 Andrea is a native Houstonian and enjoys traveling, reading and spending time outside with her family. Andrea and her husband, Matthew, have two young children and a pug.

Anaye's Bio

Anaye Milligan is the Associate Vice President of Websites for Providence Health, the nation’s second largest non-profit healthcare system that includes more than 50 hospitals across seven states.

As part of the Providence Digital Innovation Group, Anaye is responsible for developing and executing strategy for all consumer facing websites. Prior to joining Providence Anaye worked for Olive Health as Vice President of Product Marketing and for the Houston Methodist hospital system as Director of Digital Marketing.

Anaye has an MBA from the University of Texas at Austin, and another graduate degree in filmmaking from Boston University. He works remotely from Houston, Texas where he spends most of his free time driving his kids to gymnastics, jujitsu, and soccer games.

Tatum's Bio

Tatum graduated from Texas Christian University (TCU) and majored in Business with an emphasis in Marketing while attaining a Minor in Nutrition.

During college, she attained an internship with St. Jude Children’s Hospital, working with the hospital administrators and staff, assisting with fundraising, sponsorship, promotion, networking, and other marketing duties.

An outgoing and philanthropic young professional, Tatum is passionate about giving back to the Houston community. She served as President of Champions for Children, benefiting Texas Children’s Cancer Center, and serves on the International Committee for the Houston Livestock Show and Rodeo.

After graduating from TCU, Tatum joined TMC, where she secured a position with the Marketing team and has been apart of the team for over seven years. Day to day, Tatum oversees the marketing, branding, public relations and social media for the TMC.

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Andrea Apple

System Director, Marketing & Communications
Houston Methodist 


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Anaye Milligan

Associate Vice President of Websites
Providence Health


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Tatum M. Martens

Vice President Marketing 
Texas Medical Center


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Kathleen Perley

Founder & CEO


Energy Marketing Panel: – “POWERED” MARKETING

Energy Marketing Panel – “POWERED” MARKETING: Discussion of the trends in marketing tactics and strategies in the energy sector and what to expect in 2023.

Andy's Bio

Andy McDowell is Senior Vice President, Media at Gulf Energy Information. His responsibilities include the global management of industry leading technical brands; World Oil, Pipeline & Gas Journal, Hydrocarbon Processing, H2Tech, Gas Processing & LNG and Underground Infrastructure.  In addition he oversees media responsibility for the PE Media Network brands; Petroleum Economist, Hydrogen Economist and Carbon Economist.  He has over 17 years of experience in business-to-business energy media, all of them with Gulf. Prior to his current role, Andy served in various senior management and sales management roles for several Gulf titles. He previously worked for Clear Channel Entertainment based in London, UK, and Houston, TX.

Andy is a graduate of Texas Christian University with a BBA degree in marketing and enjoys time with his wife and two daughters (13) and (11).

Christine's Bio

Christine McGee is the Head of Communications, North America for Siemens Energy, an integrated, full-service partner and driver of the energy transition. In this role, Christine is focused on building and protecting the brand in North America through data-driven, targeted communications that increase awareness, reach, and engagement with key stakeholders across the industrial, power generation, and power transmission sectors.

Prior to joining Siemens in 2016, Christine was the senior vice president of sales and marketing for the oil and gas division of Clean Harbors, a North-American based environmental management company, and the vice president of marketing communications for more than 13 years at Weatherford International. Christine has more than 30 years of experience in the energy sector, with competencies in strategic planning, business development/sales, marketing strategy, and communications/public relations.

She graduated from Baylor University with a bachelor of arts in English Literature and Political Science.


Stacy's Bio

Stacy Richards is a marketing strategist who works with organizations to optimize their commercialization programs, branding strategies, and marketing plans to amplify their success in the market.

With a background in Marketing and Communications, Stacy’s career spans several industries including both upstream and downstream Oil & Gas, Aerospace, Defense, Automotive, and Consulting.  Stacy has worked in Product Marketing, Strategic Marketing, Technology Strategy and Corporate Communications roles at Gelb Consulting now Endeavor Management, FMC Technologies, TechnipFMC, Huntsman, and Baker Hughes. Stacy earned a Bachelor’s degree in Business from Texas Wesleyan University where she played on the Women’s Volleyball team and an MBA from the University of Houston with a concentration in Finance.

In her spare time, she enjoys running marathons, hiking, and spending time at the beach with her family. Stacy is currently based in Houston, TX for Baker Hughes where she serves as Director of Product Marketing for the Oilfield Services and Equipment division.

Katrina's Bio

Katrina Drake Hudson is the Marketing Leader for the Deloitte US Energy & Chemicals practice where she leads the development and execution of marketing strategy. Katrina joined Deloitte in 2010 and has held multiple marketing and marketing innovation roles. Katrina has a passion for developing marketing programs that both deliver results and are creative and unique.

She is a graduate of Miami University – Oxford, OH. Katrina currently volunteers as part of Post Oak Chapter of National Charity League, Deloitte’s Impact Day and at Second Baptist Church. She serves on the Second Baptist School Arts Patron Board. She is a graduate of the 2022 Center for Houston’s Future Business/Civic Leadership Forum and serves on the Greater Houston Partnership Sustainability committee.

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Andy McDowell

Senior Vice President, Media
Gulf Energy Information


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Christine McGee

Head of Communications, North America
Siemens Energy


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Stacy Richards

Product Marketing Director
Baker Hughes


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Katrina Drake Hudson

US Energy & Chemicals Marketing Lead


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Tim Hines

The Marketing Starter


The Way to Win the Relationship Era of Business

Employee and customer needs have evolved; in this digitally saturated world, they crave
authenticity and real human connection. No matter the business or product, it’s made by
people for people, and it’s time we use a human-to-human (H2H) communication
strategy to win back their hearts and minds.

  • Learn how you can be more human-centric and less robotic in your business
  • Understand how to speak to customers and employees instead of at them
  • Acquire new skills on being more authentic

Your ROI:

  • Save time and money in developing a more resonating communications strategy
  • Increase retention of your employees and customers by being easier to work with
  • Create an overall happier and more helpful work environment

Tim's Bio

Tim Hines, a.k.a. The Marketing Starter, is a CMO, international keynote speaker, author, podcast show host, and consultant who helps people master the art of human-to-human (H2H) business and communications.

Tim specializes in harnessing the power of the entrepreneurial spirit to develop omnichannel marketing programs from the ground up. With nearly 20 years of experience, Tim has developed strategic marketing initiatives with many companies including Dialpad, Tribune Media, Ticketmaster, and the CIA.

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Bridget Flanagan

Senior Director of Marketing
Just Energy

Behind a logo: How to approach a rebrand and the case of Amigo Energy

  • Why rebrand and why now? Taking a look at the origins of the Amigo Energy brand and the decision to rebrand.
  • We’ll talk about how we developed our brand style and some ideas that didn’t make the cut.
  • Let’s discuss what it means to create brand authenticity in a crowded energy market and how we went deeper into our brand roots to pave a way for our future.
Bridget's Bio

When she’s not riding horses she’s thinking about how to bring more fun and creativity into energy marketing. Bridget is the Marketing Director for Just Energy, where she champions both the marketing and digital experience for their energy brands. She loves creating new brands from scratch and website optimization. She is a New Hampshire native, former Swiss expat, now living in the Texas Hill Country with her husband, daughter, and three horses.

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Tarik Sedky

President & Founder


The New Working Reality
A world of talent, not just an office-full

Converging trends and a global pandemic have conspired to change forever the way work gets done in the marketing world.  
Fading big-agency dominance, changing client-side attitudes toward freelancers, better technology and an extended work-from-home mandate have conspired to transform the way work will get done from here.  When Tarik launched Pure in NYC in 2010, his “distributed delivery” model was considered novel.  Thirteen years later, Pure has grown significantly but retains its original operating framework and philosophy.  Tarik will share lessons learned and a view of how successful marketers can leverage the new work reality to their benefit while avoiding some costly pitfalls.
Tarik's Bio

Tarik launched Pure — a New York-born, New Orleans-based full-service ad agency — in 2011 to deliver a new agency model better suited to the hyper-innovative, digitally-driven reality marketers confront.

Before PURE, Tarik was Chief Digital Officer of Young & Rubicam where he set the global vision and strategy for the agency’s advance in the digital space while leading key client engagements and business development.

Tarik began his career in public affairs at Burson-Marsteller in Washington, D.C. Five years later he switched to advertising, heading key global accounts for Young & Rubicam in New York City. He went client-side as director of interactive marketing at Accenture for three years and returned to agencies as head of client services at mcgarrybowen and managing director of AtmosphereBBDO, the North American digital arm of BBDO.


Along the way, he’s been fortunate to work with some of the world’s best-known brands, like NFL, Marriott, Target, FedEx, Cingular (now AT&T), Accenture, Snickers, J&J, Starwood, MetLife, Citibank, Emirates Airline, Texaco and LG.  Tarik is a Stanford graduate and lives with his wife and family in New Orleans.

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Henry Adaso

Head of Marketing


How to Cash in on B2B Creativity

B2B doesn’t mean boring to boring. It can also be bold, brilliant, and lots of fun. In this interactive and value-packed session, you’ll discover how to unlock the creativity hidden in your B2B brand.
Henry's Bio

Fueled by coffee and hip-hop, Henry Adaso is an award-winning marketing leader with over 15 years of experience. A former music journalist, he is a natural storyteller and an innovative marketer. Henry has a successful track record of clarifying brand stories, creating remarkable messages, and developing marketing strategies to deliver a resonant experience and drive business results.

Before finding his home in marketing, Henry honed his knack for storytelling as a music journalist, writing for VIBE, LA Weekly, and The Houston Press.

Henry is currently head of marketing for CEMEX USA, and is the author of two bestselling books, Content Mapping and The Gap.

You can find him at henryadaso.com.

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Michael Bell, Ph.D.

Chief Data Scientist


Artificial Intelligence in Marketing – A Case for Optimism

Organizations rely on marketers to bring bold new ideas into the world through every means possible. Today those means have expanded to include artificial intelligence (AI), which has already begun to enhance efficiency and performance among marketing teams. However, there is justified concern about the ethical use of AI and whether increasingly human-like automation will eliminate many professional roles as we know them today. 

This presentation makes a case for optimism that hinges on a deep and ongoing commitment to professional development. I will share what I know about today’s marketing-relevant AI tools and techniques and the trajectory they are following. I will also discuss how collaborations with data professionals can foster innovation that serves to elevate rather than eliminate marketing roles.

For the foreseeable future, AI will not replace a marketer’s unique ability to communicate vision through intuitive storytelling and to create genuine human-product connections. Nevertheless, professionals who take advantage of AI and follow corresponding developments will have a competitive advantage. Join me for this talk to learn more about the intersection of AI and marketing and how to position yourself as a data-driven, AI-savvy marketer in the years ahead.

Michael's Bio

Michael Bell, Ph.D. serves as Chief Data Scientist for Teknoir (teknoir.ai), a Houston-based startup helping industrial organizations simplify the deployment and management of artificial intelligence (AI) solutions in remote and extreme environments. As a data scientist and executive leader, his mission is to work collaboratively with organizations and their technical teams to meet objectives, increase value, and achieve differentiation through the strategic application of AI.

Prior to Teknoir, Michael served as a Principal Consultant and Director of Technology at Mercury Data Science (mercuryds.com). There he developed scopes of work and managed numerous AI projects for clients in the healthcare and life science arenas from startups to large enterprises. Michael also designed and led initiatives to reduce recognized biases in voice and video analytics and improve the quality of emotion recognition systems for healthcare and neuroscience applications. These experiences resulted in a deep understanding of the steps required to get from ideas to ROI while avoiding numerous data and AI pitfalls.

Michael received his Ph.D. in Quantitative and Computational Biosciences from Baylor College of Medicine where he developed high-throughput software to help biologists better understand how the 3D structure of proteins relates to human disease. Michael’s academic and industry experience spans application areas including physics, mathematics, biology, and neuroscience, with an emphasis on AI and machine learning. His professional passions include developing AI strategies, serving as a mentor and thought partner, and developing high-functioning teams to address challenges at the intersection of business, technology, data, and customer needs. Outside of work, Michael enjoys woodworking, backpacking, and running, and he and his wife are expecting their first child in March.

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Michelle Ngome

Michelle Ngome, Fractional Diversity Marketing Consultant
Line 25 Consulting


Be Inclusive: a DEI Card Game

Be Inclusive is consist of two facilitation decks, Company Culture and Diversity, Equity, and Inclusion. This interactive workshop helps teams understand the importance of sharing experiences while maintaining respectful communication and connection around organizational structure. In this session, attendees will break out into small groups with selected conversation prompts. Last, we will come together as an entire group to review questions and share feedback.


  • Communicate more effectively with the ability to build trust and develop stronger relationships.
  • Minimize misunderstanding while enhancing clarity and cooperation among team members.
  • Working through blindspots and biases with creative thinking leads to healthier employee engagement.

Michelle's Bio

Michelle Ngome is an award-winning inclusive marketing consultant. As the founder of Line 25 Consulting, she trains and consults with organizations on how to create diverse and inclusive marketing strategies. Also, Michelle created the Be Inclusive: A DEI Card Game to help organizations facilitate conversations on diversity and company culture.

 She is the recipient of the Houston Business Journal Diversity in Business award with her efforts creating the African American Marketing Association (AAMA) a nonprofit to empower Black marketers. The organization hosts the Marketing For the Culture podcast and Marketing For The Culture Summit.

Michelle has written white papers on The 6 Methods For Your Organization to Become Inclusive and The Language of Inclusion Guide. She has presented to AIG, Ad Age, Content Marketing World and has been featured in LinkedIn’s Blog, The Wall Street Journal, and Forbes.

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Carlos Casas De La Garza

CEO & Principal Analyst
Predictive Data Lab


The New Era of GA4: What’s Coming?

Discover the practical tips you need to best prepare for what’s coming. We
will discuss the key differences between GA3 and GA4, what we know and what we don’t know about the key changes, and a roadmap for you to prepare. Together, we will go through a step-by-step guidance on how to ensure you and your team are ready.

Carlos' Bio

To come.

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Tara Agen

Global Head and Vice President
Marketing Strategic Planning, Operations, Marketing Technology, HP Inc.


Closing Keynote

Tara's Bio

Tara Agen has been at HP 29.5 years and is currently the Global Head and Vice President of HP Marketing Strategic Planning, Operations, Marketing Technology (MarTech). In her role, she leads strategic corporate planning; Purchase to Pay Operations; Privacy/Consent/Cyber; Marketing Automation & Architecture; Content/Digital Asset and CRM Platform Services; Agency Strategy, Management and Governance; Marketing Lab–HP’s training & career path development experience for Marketing employees, and Marketing Audit, Cyber and M&A integration. She co-leads HP’s Industry Pillar to drive and deliver indirect supplier diversity and ESG focus for HP with Black/African American owned businesses and Black/African American supplier talent, a HP Board directed initiative and CEO driven MBO for his exec leadership (ELT) team. By CY22 end, the CEO and ELT will be at 136% of goal.

Prior to this position, she was Vice President and General Manager of the Personal Systems Displays and Accessories (D&A) global business unit. In the role, she was accountable for leading the Displays and Accessories business unit’s $36B market opportunity for HP. As General Manager, Tara managed portfolio creation and end-to-end business success in the 166 countries the portfolio’s products were marketed/sold in. Tara reinvented select D&A’s operations: business strategy for both organic & non-organic accelerated growth; adding a current business management function; elevating innovation through advanced engineering and delivering a breakthrough portfolio in a focused new product introduction way. The result of this reinvention grew business double digits two years in a row, including 16% topline and 34% bottom line growth in 2018.

Prior to running an HP Business, Agen was Personal Systems Chief of Staff and Executive Director running planning and operations for the $32 Billion business. Tara managed the day-to-day staff and employee engagement operations for the President and his Staff for 3500 employees. During this experience, she was able to help turnaround the $10 billion Consumer PC business as well as redesign the PC product lifecycle planning process.

Throughout her HP and Hewlett-Packard career history, she has held a variety of strategy, marketing, business management, operations, planning leadership roles across Print, PCs, Storage, and Servers. Her three most memorable breakthroughs include becoming an inventor of a patent for a unique computer accessory in both the U.S. (Patent # 11,160,341) and China in 2022 and 2016; building a unique bridge between HP and her community’s need to print more sustainably in Suffern, NY in 2008 and being on record as part of the start-up team that built the fastest growing $1billion business in Hewlett-Packard history, HP Pavilion PCs in 2006.

Tara holds a Bachelor of Arts degree in Political Science from Regis College, Westin, MA, and Executive Finance and Digital Marketing Degrees from Columbia University Business School, NYC. She lives in Montgomery, TX with her husband, an organic farmer, and enjoys gardening, hiking, watercolor painting, digital sketching/NFT creation, collecting art, swimming, living on Lake Conroe, and giving back to the community she lives in. Agen is serving as a Board of Director, Girls Inc, an organization that serves girls to make them bold, strong, and smart and a member of the Walden Community Improvement Association’s Finance, a 4300-household, 12,000+ resident community. She recently served on HP’s former PAC board and CommNexus, the 501c3 Board for Evonexus, a San Diego and Orange County California supporter of tech startups, that recently restructured after seven years of service to them.