Vice President – Marketing, Innovation, Ecommerce
Keynote – A Framework for Hispanic Marketing
Tanu is a global brand builder and strategic marketer with over 15 years of expertise in both established and emerging markets across the US, EMEA, and India. With a track record spanning the consumer-packaged goods (CPG), durable goods, luxury, and hospitality verticals, Tanu is driven by her unwavering passion for harnessing brand purpose to fuel innovation and foster genuine emotional connections with consumers.
Reporting directly to the CEO, Tanu is currently the Vice President Marketing & Innovation at ALEN USA, a hyper-growth division of the global CPG leader GRUPO ALEN. Her top achievements here have been building a strong portfolio of brands, a strong marketing team and enterprise capabilities, to double the size of the business in the last 5 years.
Prior to her current role, Tanu worked with iconic brands like Kohler, Maytag, and Whirlpool. Here, she elevated commodity categories into coveted lifestyle brands through a winning combination of award-winning product design, trailblazing innovation, and immersive experiential marketing campaigns.
Tanu’s career commenced at Whirlpool North America, where she embarked on an eight-year journey that encompassed diverse roles in marketing and product development, including an enriching expatriate experience in Italy. Complementing her hands-on experience, Tanu holds an MBA degree from Rice University in Houston.
Beyond her professional accomplishments, Tanu is an ardent advocate for community-building initiatives that empower individuals to thrive. As a sought-after public speaker, she shares her insights on launching and scaling challenger brands and carving a distinctive niche in crowded markets through innovative marketing strategies. Drawing from her unique perspective as an Indian woman living in the United States and working for a Mexican company (AlEn), Tanu also offers invaluable guidance on navigating the intricacies of multicultural work environments and market landscapes.
Outside of work Tanu is a dedicated globetrotter and an enthusiastic connoisseur of culinary delights. She currently resides in Houston with her loving family, including her husband, son, and her faithful canine companion Enzo.
Keynote- Navigating the Ethical Dilemma of Hyper-Personalization in Digital Marketing
Have you ever wondered how you received an ad about the very product you were just thinking about? Dive into the world of hyper-personalization, where marketing meets mind-reading, and discover the ethical boundaries that come with it.
- Unravel the mechanisms behind hyper-personalized ads and content.
- Examine real-world instances of hyper-personalization, weighing its advantages against its ethical challenges.
- Delve into pressing concerns, from data privacy issues to the risk of creating echo chambers.
- Learn actionable best practices to ensure ethical use of hyper-personalization techniques.
- Participate in a dynamic Q&A session and ponder the future of personalized marketing.
With a rich tapestry of experiences spanning a decade, Jazmin Thadani is a seasoned marketer, distinguished for pioneering innovative strategies in the rapidly evolving digital landscape. Currently steering the helm as the Growth Lead at TikTok, Jazmin collaborates with leading agencies to amplify their TikTok presence, successfully onboarding and scaling their impact on the global platform.
Before this transformative role at TikTok, Jazmin honed her expertise across diverse environments—from dynamic ad agencies to agile startups. One of the pivotal moments of her journey was when she imparted knowledge as an instructor at Rice University. There, she didn’t just teach; she inspired, earning the accolade for the highest overall metrics for the digital marketing cohort. This flair for education extended into the entrepreneurial realm, with Jazmin founding a digital marketing consultancy that empowers businesses with strategies tailored for the modern consumer.
Senior Manager-Talent Acquisition, Talent Intelligence, and Diversity
The Kraft Heinz Company
Marketing Magic: Curating a Culture of Success
In “Marketing Magic: Curating a Culture of Success,” you’ll uncover the art & science of cultivating a workplace environment that drives marketing excellence. Explore the critical elements that boost creativity, innovation, and brand success within your team. Discover the secret formula for a culture that empowers marketing professionals to shine. Don’t miss this opportunity to transform your marketing strategy through the power of culture.
Brittany King works with organizations that want to leverage talent intelligence and
workforce insights to increase profits and foster a culture of inclusive excellence!
As a dynamic people and talent leader, Brittany works to develop and deploy strategies that help organizations move from inspiration to transformation in their diversity efforts. Brittany’s talent acquisition and human resources experience is comprised of her work with Fortune 100 companies and hyper-growth startups including Meta, Mattel, Kraft Heinz, and Korn Ferry. She currently serves as the CEO of Curated Corporate, a boutique workplace culture consultancy that helps companies practice inclusive excellence.
As a sought-after keynote speaker, Brittany has educated and captivated audiences
around the globe. She has appeared in numerous publications including Forbes,
Glamour Magazine, and Recruiter.com.
Brittany holds a bachelor’s degree in Psychology from Stephen F. Austin State
University and is a certified Cash Compensation Manager as well as a certified Talent Optimization Consultant.
International Marketing Communications Manager
LiquidPower Specialty Products Inc. (a Berkshire Hathaway Company)
#BrokenMarketing and easy, effective ways to fix it
You spend all your time, effort, and budget on marketing, and yet there are things happening at your organization that are stopping your efforts from being as successful as they could be. Utilizing Cognitive Dissonance Theory, we will explore humorous examples of #BrokenMarketing and go through simple, yet effective strategies to fix them.
Nicole Finkbeiner is an effective strategic marketing and communications professional with experience in marketing, social media, advertising, public relations, branding, media relations, online reputation management, crisis communications, online advertising, outdoor advertising, sales, radio advertising, and internal communications.
Finkbeiner enjoys being very active in the community through various business organizations and community volunteering. In her free time she enjoys mentoring, attending lectures, pursuing creative projects, reading, spending time with friends, and working out.