Agenda

Tarik Sedky
Founder, Pure

Bridget Flanagan
Senior Director of Marketing, Amigo Energy

Tim Hines
Speaker, The Marketing StarterSpeaker

Employee and customer needs have evolved; in this digitally saturated world, they crave
authenticity and real human connection. No matter the business or product, it’s made by
people for people, and it’s time we use a human-to-human (H2H) communication
strategy to win back their hearts and minds.
Outcomes:

• Learn how you can be more human-centric and less robotic in your business
• Understand how to speak to customers and employees instead of at them
• Acquire new skills on being more authentic

Your ROI:

• Save time and money in developing a more resonating communications strategy
• Increase retention of your employees and customers by being easier to work with
• Create an overall happier and more helpful work environment

Discussion of the trends in marketing tactics and strategies in the energy sector and what to expect in 2023.

Connect with Marketers in this fun networking game.

Carlos Casas- De la Garza 

CEO & Principal Analyst
Predictive Data Lab

Discover the practical tips you need to best prepare for what’s coming. We
will discuss the key differences between GA3 and GA4, what we know and what we don’t know about the key changes, and a roadmap for you to prepare. Together, we will go through a step-by-step guidance on how to ensure you and your team are ready.

Michelle Ngome
Fractional Diversity Marketing Consultant
Line 25 Consulting

Be Inclusive is consist of two facilitation decks, Company Culture and Diversity, Equity, and Inclusion. This interactive workshop helps teams understand the importance of sharing experiences while maintaining respectful communication and connection around organizational structure. In this session, attendees will break out into small groups with selected conversation prompts. Last, we will come together as an entire group to review questions and share feedback.

Takeaways:

• Communicate more effectively with the ability to build trust and develop stronger relationships.
• Minimize misunderstanding while enhancing clarity and cooperation among team members.
• Working through blindspots and biases with creative thinking leads to healthier employee engagement.

Panel 

In this session, you will learn how our leaders in the Healthcare industry obtain their data without compromising privacy, analyze it, and deliver a message that impacts.

Henry Adaso
head of marketing for CEMEX USA

B2B doesn’t mean boring to boring. It can also be bold, brilliant, and lots of fun. In this interactive and value-packed session, you’ll discover how to unlock the creativity hidden in your B2B brand.

Mohammed Anwar

President and CEO
Softway

Chris Pitre

Vice President at Culture+
Softway

We talk about the marketing, but rarely discuss the team behind the marketing. What makes a high-performing marketing team, whether it’s internal, agency, or a mix? This session dives deeper into what shapes high-performing culture, unleashing teams to push their creativity and collaboration sustainably. Marketing leaders and contributors will learn how they can create a workplace where everyone belongs, resilience lives, and success is sustained.

Attendees will learn how 6 key behaviors can build into relationships, systems, processes, and policies that enable high-performing teams and sustainable results. Through empathetic storytelling and our vulnerability, leaders from Softway and co-authors of the Wall Street Journal bestseller Love as a Business Strategy will leave attendees with quick wins and long-term strategies to strengthen their culture.

In this engaging session, we will:

• Provide marketing leaders and contributors with a real world framework for strengthening culture
• Share tactics that can improve the employee experience (and work) regardless of budget, team size, or industry
• Give examples and stories that support theoretical concepts around culture
• Offer results that prove how culture impacts the bottom line, including tools that business leaders can get to support their own culture transformation

Michael Bell, Ph.D.
Chief Data Scientist, Technoir

Organizations rely on marketers to bring bold new ideas into the world through every means possible. Today those means have expanded to include artificial intelligence (AI), which has already begun to enhance efficiency and performance among marketing teams. However, there is justified concern about the ethical use of AI and whether increasingly human-like automation will eliminate many professional roles as we know them today. 

This presentation makes a case for optimism that hinges on a deep and ongoing commitment to professional development. I will share what I know about today’s marketing-relevant AI tools and techniques and the trajectory they are following. I will also discuss how collaborations with data professionals can foster innovation that serves to elevate rather than eliminate marketing roles.

For the foreseeable future, AI will not replace a marketer’s unique ability to communicate vision through intuitive storytelling and to create genuine human-product connections. Nevertheless, professionals who take advantage of AI and follow corresponding developments will have a competitive advantage. Join me for this talk to learn more about the intersection of AI and marketing and how to position yourself as a data-driven, AI-savvy marketer in the years ahead.

Panel

Learn how the events industry has changed since 2020 and how event leaders have helped one of the industries hardest hit by COVID thrive in a new era.

Connect with Marketers in this fun networking game.

Tara Agen
Global Head and VP, Marketing Effectiveness, Operations, Martech, HP