Specific details being added daily. For a list of proposed topics, please visit the speaker page.

11:00 a.m. – 12:30 p.m.


Sponsored by:

Lunch Keynote– Navigating the Ethical Dilemma of Hyper-Personalization in Digital Marketing

Have you ever wondered how you received an ad about the very product you were just thinking about? Dive into the world of hyper-personalization, where marketing meets mind-reading, and discover the ethical boundaries that come with it.

Key Takeaways:

  • Unravel the mechanisms behind hyper-personalized ads and content.
  • Examine real-world instances of hyper-personalization, weighing its advantages against its ethical challenges.
  • Delve into pressing concerns, from data privacy issues to the risk of creating echo chambers.
  • Learn actionable best practices to ensure ethical use of hyper-personalization techniques.
  • Participate in a dynamic Q&A session and ponder the future of personalized marketing.


12:30 p.m. – 1:00 p.m.

Registration and networking

1:00 p.m. – 2:10 p.m.

First Group of speakers

Beyond the Buzz: Tangible AI Takeaways for Trailblazing Marketers

In this session, we’ll explore the role of marketers in driving your organization’s AI efforts and how one can master it with just an hour of daily dedication.

#BrokenMarketing and easy, effective ways to fix it

You spend all your time, effort, and budget on marketing, and yet there are things happening at your organization that are stopping your efforts from being as successful as they could be. Utilizing Cognitive Dissonance Theory, we will explore humorous examples of #BrokenMarketing and go through simple, yet effective strategies to fix them.

We’re More Valuable Than The Effort
It’s more than the things we make and the time it takes to make them; it’s about the value our creativity brings to those we serve. The idea of value can be tricky; the key is knowing what’s “King” regarding your organization and the organizations we serve. After 30 years of serving clients, teammates, friends and family, I’ve learned three key things that can make our work and lives amazing. And, in the age of the robot, we’ll need it more than ever. 

2:10 p.m. – 2:40 p.m.

Stretch your legs, chat, snack

2:40 p.m. – 3:50 p.m.

Second group of speakers

Behind the Scenes: How Cvent Used AI to Build a Webinar

Everyone is being asked to do more with less. So, how can you use AI to help fill in the gaps when it comes to your webinars and events? In this session, Jordan Clark spills the beans on how the team at Cvent used AI to create a webinar that was so good, it had people lining up to attend (virtually, of course). She’ll share all the juicy details on how we crafted a killer title, created engaging content, and promoted our webinar to the right audience. 

Join this session to learn: 

  • How can AI be used to ideate topics, build the abstract, and write the content outline and script?
  • What are some ways that AI can be used to help promote a webinar?
  • Can audiences distinguish between AI and human input?
  • Does using AI actually save time or does it add to the workload?
Using AI to go from local to global

Extending the value of creative assets worldwide

Putting Your Customer First: Learn What They Want to See Before Buying

There are so many powerful online tools that can help us be great marketers. It can be overwhelming to figure out how to make them work for us. In this session, we will go over how you can use Google Analytics 4 and other tools to understand what gets customers to engage. Wording, formatting, and imagery all play a major role in online success! Knowing how visitors behave on your site and online is crucial to your business growth! 


  • Learn what content converts the best 
  • Use GA4 to predict user behavior
  • Learn how to use the data to grow online traffic
  • Learn words and phrases that matter to your customer

3:50 p.m. – 4:00 p.m.

Quick break

4:00 p.m. – 5:00 p.m.


Sponsored by:

Keynote – A Framework for Hispanic Marketing

In the ever-evolving landscape of brand leadership and marketing, our success hinges upon our ability to adapt, innovate, and seize the right opportunities. The Hispanic consumer is a force to be reckoned with as Hispanics become one of the fastest growing consumer demographics in the US. Understanding this consumer powerhouse is not just an opportunity; it’s an imperative for any brand, whether in the realm of B2C or B2B.

Key Takeaways:
  • Understand the transformative power of the Hispanic consumer. This flourishing community not only represents 63 million strong but contributes a staggering $1.9 trillion to the US economy.
  • Learn how the Hispanic consumer is not a homogenous entity; their diversity and vibrancy enrich our market in countless ways.
  • Discover the keys to engaging with this dynamic audience in a manner that is not only meaningful but profoundly impactful.
  • Join me in this quest to understand, embrace, and harness the essence of the Hispanic consumer – a journey that promises to revolutionize the way we approach our brands and connect with our audience. Together, we will redefine the future of marketing and brand leadership. The power of diversity awaits, and it’s time to seize it.

5:00 p.m. – 6:00 p.m.

Social Hour

Sponsored by: